

Privacy
We are committed to protecting your data.


Security is our priority
Legitimately U (LU) products include innovative privacy technologies and techniques designed to minimize how much of your data we, or anyone else can access.
Our security features prevent anyone except you from being able to access your information. We are constantly improving ways to keep your personal information safe.

How we Protect Your Identity
End-to-end encryption
Effective date: January 1st, 2025
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I IDEAS, LLC/ LEGITIMATELY U ("us", "we", or "our") operates the https://www.legitimatelyu.com/ website and the I IDEAS, LLC/ LEGITIMATELY U mobile application and all licensed applications (hereinafter referred to as the "Service").
This page informs you of our policies regarding the collection, use and disclosure of personal data when you use our Service and the choices you have associated with that data.
We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, the terms used in this Privacy Policy have the same meanings as in our Terms and Conditions.
Definitions
Service
Service means the https://www.legitimatelyu.com/ website and the I IDEAS, LLC/ LEGITIMATELY U mobile application and licensee applications operated by I IDEAS, LLC/ LEGITIMATELY U.
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Personal Data
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Personal Data means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession).
Usage Data
Usage Data is data collected automatically either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
Cookies
Cookies are small files stored on your device (computer or mobile device).
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Data Controller
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Data Controller means the natural or legal person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any personal information are, or are to be, processed.
For the purpose of this Privacy Policy, we are a Data Controller of your Personal Data.
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Data Processors (or Service Providers)
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Data Processor (or Service Provider) means any natural or legal person who processes the data on behalf of the Data Controller.
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We may use the services of various Service Providers in order to process your data more effectively.
Data Subject (or User)
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Data Subject is any living individual who is using our Service and is the subject of Personal Data.
Data Information
Collection and Use
We collect several different types of information for various purposes to provide and improve our Service to you.
Types of Data Collected
Personal Data
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While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you ("Personal Data"). Personally identifiable information may include, but is not limited to:
Email address
· First name and last name
· Phone number
· Address, State, Province, ZIP/Postal code, City
· Cookies and Usage Data
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We may use your Personal Data to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt out of receiving any, or all, of these communications from us by contacting us.
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Usage Data
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We may also collect information that your browser sends whenever you visit our Service or when you access the Service by or through a mobile device ("Usage Data").
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This Usage Data may include information such as your computer's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.
When you access the Service with a mobile device, this Usage Data may include information such as the type of mobile device you use, your mobile device unique ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browser you use, unique device identifiers and other diagnostic data.
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Collection of Voice Data
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We collect voice data from users to verify their identity, authenticate access, and ensure account security.
Use of Voice Data:
The voice data collected by the app is used exclusively for identity verification, liveness checks, and ensuring account security.
Sharing and Disclosure of Voice Data:
We do not share your voice data with any third parties. The data is securely processed and stored in compliance with data protection regulations.
Retention of Voice Data:
We retain your voice data for the duration of your active account. When users update their voice data, the previous data is replaced. Users can request the deletion of their voice data upon account closure.
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Tracking Cookies Data
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We use cookies and similar tracking technologies to track the activity on our Service and we hold certain information.
Cookies are files with a small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Other tracking technologies are also used such as beacons, tags and scripts to collect and track information and to improve and analyze our Service.
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You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.
Examples of Cookies we use:
· Session Cookies. We use Session Cookies to operate our Service.
· Preference Cookies. We use Preference Cookies to remember your preferences and various settings.
· Security Cookies. We use Security Cookies for security purposes.
Use of Data
I IDEAS, LLC/ LEGITIMATELY U uses the collected data for various purposes:
· To provide and maintain our Service
· To notify you about changes to our Service
· To allow you to participate in interactive features of our Service when you choose to do so
· To provide customer support
· To gather analysis or valuable information so that we can improve our Service
· To monitor the usage of our Service
· To detect, prevent and address technical issues
· To provide you with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information
Legal Basis for Processing Personal Data under the General Data Protection Regulation (GDPR)
If you are from the European Economic Area (EEA), I IDEAS, LLC/ LEGITIMATELY U legal basis for collecting and using the personal information described in this Privacy Policy depends on the Personal Data we collect and the specific context in which we collect it.
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I IDEAS, LLC/ LEGITIMATELY U may process your Personal Data because:
· We need to perform a contract with you
· You have given us permission to do so
· The processing is in our legitimate interests and it is not overridden by your rights
· For payment processing purposes
· To comply with the law
Retention of Data
I IDEAS, LLC/ LEGITIMATELY U will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes and enforce our legal agreements and policies.
I IDEAS, LLC/ LEGITIMATELY U will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer periods.
Transfer of Data
Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.
If you are located outside United States and choose to provide information to us, please note that we transfer the data, including Personal Data, to United States and process it there.
Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.
I IDEAS, LLC/ LEGITIMATELY U will take all the steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.
Security of Data
The security of your data is important to us but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.
Your Data Protection Rights under the General Data Protection Regulation (GDPR)
If you are a resident of the European Economic Area (EEA), you have certain data protection rights. I IDEAS, LLC/ LEGITIMATELY U claims to take reasonable steps to allow you to correct, amend, delete or limit the use of your Personal Data.
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If you wish to be informed about what Personal Data we hold about you and if you want it to be removed from our systems, please contact us.
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In certain circumstances, you have the following data protection rights:
The right to access, update or delete the information we have on you. Whenever made possible, you can access, update or request deletion of your Personal Data directly within your account settings section. If you are unable to perform these actions yourself, please contact us to assist you.
The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete.
The right to object. You have the right to object to our processing of your Personal Data.
The right of restriction. You have the right to request that we restrict the processing of your personal information.
The right to data portability. You have the right to be provided with a copy of the information we have on you in a structured, machine-readable and commonly used format.
The right to withdraw consent. You also have the right to withdraw your consent at any time where I IDEAS, LLC/ LEGITIMATELY U relied on your consent to process your personal information.
Please note that we may ask you to verify your identity before responding to such requests.
You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA).
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Facial Data Collection and Usage
We collect facial data to verify your identity and ensure account security. This data is used for identity verification, liveness checks, and authentication purposes. Facial data is securely processed by our trusted AI provider and stored in compliance with relevant data protection laws. We retain your face data for the duration of your account's activity, and it is updated if you choose to provide new facial data. You can request deletion of your facial data by contacting us through the support section.
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By adding these sections, you will be addressing the necessary requirements for face data handling and improving compliance with Google Play policies.
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Collection of Face Data:
We collect facial data from users for the purpose of identity verification, authentication, and ensuring account security.
Use of Face Data:
Facial data collected by the app is used solely for identity verification, liveness checks, and to ensure account security.
Sharing and Disclosure of Face Data:
We do not share your facial data with any third parties except for the purpose of identity verification through our trusted AI service provider. The data is securely processed and stored in compliance with data protection regulations.
Retention of Face Data:
We retain your facial data for as long as your account is active. When users update their facial data, the previous data is replaced. Users can request deletion of their face data upon account closure.
Data Security:
We take the security of your facial data seriously and use encryption and secure storage methods to protect it.
User Rights:
You have the right to request access to or deletion of your facial data at any time by contacting us.
Service Providers
We may employ third party companies and individuals to facilitate our Service ("Service Providers"), provide the Service on our behalf, perform Service-related services or assist us in analyzing how our Service is used.
These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose. These third parties have their own privacy policies.
Payments. We may provide paid products and/or services within the Service. In that case, we use third-party services for payment processing (e.g. payment processors).
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We will not store or collect your payment card details. That information is provided directly to our third-party payment processors whose use of your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.
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Links to Other Sites
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Our Service may contain links to other sites that are not operated by us. If you click a third party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit.
We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.
Children's Privacy
Our Service does not address anyone under the age of 18 ("Children").
We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.
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SUPPLEMENTAL PRIVACY NOTICE
Other US States
The following Supplemental Privacy Notice (“Supplemental Notice”) applies only to information collected about California, Colorado, Virginia, Utah, Nevada, and Connecticut consumers. It provides information required under the following laws, (collectively, “US State Privacy Laws”):
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California Consumer Privacy Act of 2018 and California Privacy Rights Act of 2020 (collectively, the “CPRA”)
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Colorado Privacy Act of 2021 (the “CPA”)
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Connecticut Data Privacy Act (“CTDPA”)
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Utah Consumer Privacy Act of 2022 (the “UCPA”)
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Virginia Consumer Data Protection Act of 2021 (the “VCDPA”)
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Nevada Privacy Law (“NPL”)
This Supplemental Notice describes I IDEAS, LLC/ LEGITIMATELY U practices regarding the collection, use, and disclosure of Personal Information and provides instructions for submitting data subject requests. This Supplemental Notice is parallel in scope to our Privacy Policy and should be read in conjunction with our Privacy Policy.
Disclosure for California Consumers
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I IDEAS, LLC/ LEGITIMATELY U has not sold or shared Personal Information about California consumers to third parties for their own use in the past twelve months. We may share your personal information with our affiliates and trusted partners in arrangements that may meet the broad definition of “sale” or “share” under California law. In these arrangements, use of the information we share is limited by policies, contracts, or similar restrictions.
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For purposes of the CPRA, a “sale” is the disclosure of Personal Information to a Third Party for monetary or other valuable consideration, and a “share” is the disclosure of Personal Information to a Third Party for cross-context behavioral advertising, whether or not for monetary or other valuable consideration.
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Disclosure for Colorado, Virginia, Utah, Nevada, and Connecticut Consumers
I IDEAS, LLC/ LEGITIMATELY U does not sell or share Personal Information to Third Parties for their own use. However, we may share or process one or more of the above categories of personal information with our affiliates and trusted partners in arrangements for purposes of targeted advertising, as the terms “sell,” “share,” “process,” and “targeted advertising” are defined in the CPA, VCDPA, UCPA, NPL, and CTDPA. In these arrangements, use of the information we share is limited by policies, contracts or similar restrictions.
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Sources from Which We Collect Personal Information
We collect Personal Information directly from California, Colorado, Virginia, Utah, Nevada, and Connecticut consumers, as well as from our affiliates, business partners, caregivers, third party information providers, affiliates with whom you have a business relationship, service providers with which we have a contractual relationship and to which you have provided your personal information, cookies and other tracking technologies, and Vendors and Third Parties when they share the information with us.
Data Rights
California, Colorado, Virginia Utah, Nevada, and Connecticut consumers have certain rights with respect to the collection and use of their Personal Information. Those rights vary by state. As required by the CPRA, we provide detailed information below regarding the data subject rights available to California consumers. Colorado, Virginia, Utah, and Connecticut consumers have similar rights and can find more detail by referencing the applicable US State Privacy Law.
You may exercise the data subject rights applicable to you under the applicable US State Privacy Law by accessing the dedicated link on the website, contacting us by phone at 631-366-2236 or by e-mail at info@legitimatelyu.com. While we will make reasonable efforts to accommodate your request. However, we reserve the right to impose certain restrictions or requirements on your request, if allowed by or required by applicable law.
Contact Us
If you have any questions about this Privacy Policy or Supplemental Private
Policy, please contact us:
By email: info@legitimatelyu.com
By mail: I IDEAS LLC
52 Monterrey Drive St. James, New York 11780
United States of America
1 (347) 607-0114